The Challenge:
With a world class catalogue of high-end products to display, Toronto based Darcor Casters needed a website that could direct their clients to the right product without overwhelming them with choices.
Solution:
A robust Caster Search tool powered by Ajax, allows clients to adjust and make quick modifications based on their industry and caster specifications. A highly visual, interactive flash “Caster Selector” asked visitors a series of simple questions about what they need from a caster, all the while pairing down the almost 700 product catalogue to a few choices appropriate to the their needs.