The Challenge:

Dave Mercer came to us looking to re-design the Facts of Fishing website so that it communicated his vibrant and energetic personality, a corner stone of the brand.

Solution:

Incorporating an interactive streaming video player was hugely important to the branding of the site. Videos of Dave would be the first thing visitors see, making it easy to keep up with antics of funny man angler – Dave Mercer. A custom built CMS solution, allows the Dave Mercer team to easily update the news, video, and fishing tips. Traffic to their site went up by 30% after our re-design.